Schoolies, or more correctly, school leavers week, is an annual right of passage for thousands of Australian teenagers. It usually happens a week or so after the end of Year 12 exams. Originally starting at the Gold Coast in Queensland, it has grown to include many more tourist destinations. Schoolies is very big business and [...]

Because services are intangible, marketing messages for services do more than market services. Communications render services more tangible, and give prospects something firm to consider.
As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]